New Yorks first electric landscaper offering a cleaner and quieter approach to the same amazing service.
The goal of the project is to create a modern, clean, and trustworthy digital image for the brand that emphasizes environmental friendliness, quietness, and premium service.
The goal of the project is to create a modern, clean, and trustworthy digital image for the brand that emphasizes environmental friendliness, quietness, and premium service.
Effectively position Electrascape as a modern, eco-friendly landscaping service in a market dominated by traditional lawn care providers. The key challenge was to clearly communicate the subscription-based model, electric-powered equipment, and zero-emission benefits in a way that resonates with homeowners — without confusing them or making the service feel unfamiliar.
A clear, conversion-focused website that presents the AI product’s core capabilities at a glance, strengthens trust through a premium dark UI, and guides users smoothly toward key actions. The final solution communicates value instantly, improves first-time understanding of the product, and supports consistent user acquisition through intuitive navigation and strong visual storytelling.
We analyzed traditional lawn care services and emerging eco-friendly providers to understand how homeowners evaluate trust, reliability, and convenience. We identified a gap in clearly explaining subscription-based services and the real benefits of electric equipment.
We aligned on the main goal: position Electrascape as a reliable, modern alternative to traditional landscaping. The focus was on clearly communicating the subscription model, zero-emission approach, and year-round lawn care—while keeping the service simple and familiar.
We designed a straightforward flow: hero → value proposition → how it works → benefits → subscription plans → CTA. The structure helps users quickly understand the service and confidently request a lawn care quote.
We conducted UX research to understand homeowner expectations and decision-making behavior. Based on these insights, we designed the information architecture and key user flows—mapping how users explore services, understand the subscription model, and move toward requesting a quote with minimal friction.
We defined a calm, nature-inspired visual direction using natural colors, real residential imagery, and soft lighting. The mood supports the brand’s sustainability message while reinforcing comfort, trust, and professionalism.
We explored concepts that balance professionalism with approachability. The final direction highlights real environments, clear messaging, and subscription simplicity—positioning Electrascape as an effortless, modern lawn care solution.
We designed a clean, accessible UI system with clear typography, generous spacing, and intuitive CTAs. The final interface supports the defined user flows, reinforces the information architecture, and makes requesting a quote effortless.
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