The New Normal Analytics is a London-based boutique data & analytics consultancy bridging the gap between raw data and strategic decisions
The redesign of The New Normal Analytics website marks a bold evolution in both its visual identity and user experience.
The focus was placed on delivering an intuitive browsing experience, where visitors can effortlessly explore services, case studies, and resources while enjoying visually engaging content. This redesign not only enhances The New Normal Analytics’ digital platform but also ensures that it aligns with the forward-thinking nature of the company’s analytical initiatives
The challenge was to create a digital experience that reflects The New Normal Analytics’ forward-thinking and analytical approach while ensuring intuitive navigation. The goal was to balance rich, engaging content with a seamless browsing experience, allowing visitors to explore services, case studies, and resources without feeling overwhelmed—making complex analytics feel accessible and user-friendly.
Built on WIX, the site delivers an intuitive and engaging user experience, aligning with the company’s data-driven approach. With the website in place, the client initiated a targeted marketing campaign, leveraging the platform to attract and engage potential leads. This strategic move has positioned The New Normal Analytics as a go-to-market solution, enabling efficient lead generation and business growth. The project not only modernized the company’s online presence but also provided a strong foundation for future expansion and customer acquisition.
We conducted a detailed analysis of data-driven analytics platforms to understand how users interact with complex data visualizations and services. We identified a need for improved accessibility and intuitive navigation to help users easily explore case studies, services, and analytical resources.
We discussed the vision of showcasing their forward-thinking analytical initiatives while making the platform accessible and engaging. The process involved defining the scope of the project, outlining the target audience, and ensuring the design would reflect the company’s innovative approach to data analytics. Clear communication on how the redesign should align with the brand’s future-focused vision was a crucial part of this phase.
We designed a user-friendly structure with clear, simple paths to explore services, case studies, and resources. The wireframes focused on reducing complexity and clutter, allowing users to focus on high-value content, and ensuring key CTAs were prominently placed.
We conducted in-depth research into how users engage with analytics platforms, focusing on their behavior, expectations, and pain points. This research informed the information architecture and user flows, allowing us to streamline the content and improve how visitors explore services, case studies, and data insights.
We defined a bold, modern visual direction using neon accents and vibrant colors to highlight the futuristic, tech-driven nature of the platform. The design is visually engaging with dynamic color contrasts, drawing inspiration from modern mobile interfaces while making data visualization intuitive and accessible.
We explored design concepts that balance bold, dynamic visuals with the professional nature of the platform. The final direction incorporated playful yet impactful visuals (e.g., the glasses metaphor) alongside clear data presentation, ensuring users remain engaged without feeling overwhelmed by information.
We developed a cohesive UI system with large typography, high contrast, and intuitive form components. The design integrates engaging elements while prioritizing accessibility, ensuring the user experience is streamlined for both desktop and mobile devices. The interface guides users effortlessly through data insights, making analytics easy to interpret
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