MERA

Web Design
WordPress Development

Mera is a premium jewelry brand based in California. The brand’s collections are handmade in the USA and combine rare Colombian emeralds and GIA-certified diamonds. Mera’s designs are inspired by images of female leaders who have changed history and emphasize that precious stones acquire their true brilliance thanks to women.

Сomplex website development agency

Task

The client already had an existing website, but the conversion rate was less than 1%. The goal of the redesign was to create a platform that would not only effectively showcase the brand’s premium products but also encourage shoppers to make purchases. We had to develop a website that would be user-friendly, aesthetically appealing, and build trust in the brand, thereby increasing conversion and driving sales.

Challenge

The challenge was to redesign a website with a low conversion rate, aiming to showcase Mera’s premium products while encouraging purchases. We needed to create a user-friendly, visually appealing site that would build trust in the brand and increase conversions.

Results

The redesigned website successfully improved the user experience, leading to a significant increase in conversion rates. The platform effectively showcased Mera’s premium products, built trust with users, and encouraged more purchases, ultimately driving higher sales and stronger brand engagement.

Time:: 3 month
Hours:: 700+
Unique concpets:: 5

Research

We conducted a detailed analysis of competitors, studying their navigation strategies, functionality, and user experience.
Briefing

We aligned with stakeholders on project goals, scope, and success metrics, defining deliverables, timeline, and key requirements.
Wireframes

Key pages were wireframed and tested with interactive prototypes to validate usability.
UX Research

We gathered user insights through interviews and behavior analysis to identify pain points, needs, and opportunities for improvement.
Moodboard

We curated visual inspirations from leading e-commerce platforms, Behance projects, and top design studios to define the visual direction.
Design Concepts

Several concept variations were created to test layouts, hierarchy, and interactions before moving into detailed UI design.
UI Design

Visual elements, such as typography, color schemes, and imagery, were implemented to create a cohesive and modern look.
UX Development

User flow and information architecture were developed to ensure an intuitive navigation experience.